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Wine prices following the financial crash


Hi All,

I rate the community advice highly on many things related to wine.

There are some people here who have tasted some absolute gems of wine over the years. I love hearing about each and every tasting :slight_smile:

So my question is, to those whose buying history predates the 2009s how does wine buying and prices change during down turns? Any tips for us?

My view being from current volatility levels, we will have a downturn from this situation bigger than the financial crash, dot com bubble etc. Just my opinion…

Here’s my other comment


Definitely agree that the overall downturn will be worse than dotcom or credit crunch - this is truly global and effects every sector directly or indirectly.

I expect that there will be a general lack of demand for anything high production and high cost (eg top end BDX, prestige champagne), but that might not filter through to massively reduced release prices as many owned by luxury goods groups who may have the firepower to throttle supply to ride it out. However, take a look at 2008 BDX EP prices, six packs of 1st growths were ~ 800 GBP. 2009 was through the roof from there but had a bumpy ride up and down over the past decade.

On the other hand, I can’t really see release prices on small production wines (eg top Burg) reducing at all, it is all over-allocated anyway and a great deal cheaper than the secondary market.

I guess auction prices and broked prices of back vintages will be the place to pick up bargains (cf today’s market), but always need to be careful trying to catch a falling knife. If buying for drinking soon you don’t need to worry what will happen to prices after you have consumed.

Don’t underestimate currency effects, UK stored wine that is IB looks cheap to the rest of the world right now, but prices will go up when a merchant must restock later vintages at current FX rates.


6 packs of 1st Growths (1995) vintage were about £250 when those vintages launched a few years later. Last time I bought any… 6 Latour + (2 Mouton, 2 Haut Brion, 2 Margaux). The prices got so ridiculous I sold them all for over £350 per bottle…


No impact on high value wines as in most financial “re-alignments” the super rich aren’t affected (sometimes even profit!)

prices - we’ve seen recently the bizarre pricing strategies and whilst there are stocks of the last few Bordeaux vintages readily accessible, I don’t see this years EP showing decreased prices.

For areas of small production…see paragraph one…the rich stay rich !

My strategy for such occasions - enjoy wines from 5 euros to 500 euros and spend according to means ! and buy to drink…not to get (super) rich


I have a bit of wine at Berry’s and get notification of price offers and lowest selling price on their brokerage with comparative prices from wine searcher and Liv-ex. The numbers seem to be dropping already on BBX (although this may be panic selling) and faster than the prices quoted in the wider market.

I think that the supply of cheap money might keep prices artificially high (credit agricole bank has kept bordeaux going since the crash imo) but it’s a very long road that the fine wine market is on to squeeze supply sufficiently to keep prices high, I have a feeling they won’t get to the end of it.

And these things tend to end with a bump (i.e. the 70s) as rich folk don’t like to get poor so tend to bury their heads in the sand and just keep assuming what they have to sell is worth what it was last year. I think it is this that leads to the nonsense of the ep bordeaux campaigns after the crash.

I noticed that one of the big merchants was bragging about the value of it’s stored wines (was it £300 million? or £700 million?) I wonder how the banks will look on it if it suddenly turns out to be worth only half, or a quarter of that. A few big funds get panicky, a few collapse and things will look very different.

God I sound gloomy. Chin up Goth, might never happen!