Following swiftly on the heels “blue” wine making its debut in London any time soon, it’s a white wine by the way with a dye added, with a special edition containing Earl Grey ?
we now have M&S releasing a Sauvignon Blanc that should appeal to five year olds with its colouring book style label, you colour it in and the best one wins a magnum of Prosecco, better not colour it in at all in that case.
of course we can all be fusty and poo poh these things but people are buying the blue wine and it is really nothing more than the first blast by the wine industry to combat the strange concoctions now being found in the spirits industry which have proved very popular.
The colouring label is supposed to be therapeutic following on from the sales of ‘adult’ colouring books that have been selling to adults ! since 2014, though trying to colour in a label on a convex surface would probably not be calming at all but probably result in the bottle being thrown against a wall, what next for all those MENSA candidates looking for something to keep the brain ticking over, crossword puzzles on bottles of Scotch.