That approach alone doesn’t scale. A selection (i.e. there are more I left out) from the first page of emails recieved from Majestic.
“As a fan of White Burgundy you‘ll know that Puligny-Montrachet is one of the most sought after – and expensive – regions in the world.”
“We saved this one for fans of the finest Rioja just ahead of Christmas. It’s La Rioja Alta’s ‘904’ Gran Reserva.”
“We know you love refined Chardonnay, so don’t miss this tiny parcel of Grand Cru rivalling 93-point Chardonnay.” [Dog Point Chardonnay]
“We know you love fine French Chardonnay so we’re thrilled to tell you that for ONE WEEK, Louis Latour Grand Ardèche Chardonnay is just £9.99 when you Mix Six.”
“If you like creamy whites, It doesn’t come much more indulgent than the 91% ‘Buy It Again’ rated Bread & Butter Chardonnay. We think you’ll love it.”
“When it comes to refined Rhône reds, you know a thing or two. So, we’re telling you first that we have less than 265 cases of Domaine des Capes Gigondas”
“We know you like the finest New World Shiraz. So, you have to hear about this bargain.” [Mollydooker The Boxer]
“As a fan of the acclaimed Chapoutier wines, we have some good, and some bad news.” [La Belle Ruche]
“As a fan of Sauvignon, you’ll love this single-vineyard Sauvignon Blanc from former ‘International White Winemaker of the Year’ Matt Thompson.” [Nikau Point]
“As a lover of refined Pinot Noir we had to tell you about this rare red, made to exacting Burgundian standards.” [Domaine de la Métairie d’Alon]
“As a fan of Rosé, you need no convincing that gentle-hued Provence pink is a year-round tonic too good to be reserved for sunny days.” [M de Minuty]
“You love Porta 6, so we’d hate you to miss this brilliant price!”
“You’re in the know on Grüner Veltliner, which Jancis Robinson MW called the grape “no fine wine enthusiast can afford to ignore” .”
I have bought new world Shiraz once, rose twice, Porta 6 once (my FIL loves it), Gruner once, chapoutier once (see Porta 6)…
@SPmember, did you get the email entitled “Cellar treasures available in tiny quantities”?