Although the below is slightly out of date with regards to change in duty rates it still does illustrate the point (also worth showing other friends if they always go with cheap wine), you can see by just spending £1 more per bottle you get a huge bump in ‘wine value’ eg how much of your hard earned cash actually goes towards wine.
Isn’t that exactly what happens in a lot of American shops? Not wine specifically, but I heard that US prices don’t include sales tax. You’re right, it would be nice to see exactly how much of the bottle price goes to the government - it would make people think twice about those 5 quid bottles.
Might also raise a bit more outrage about wine duty. I think a lot of people in the industry object to our Duty levels, particularly compared with other European countries, but I don’t think most people realise just how much of the price of their wine goes to the tax man!
Might I play devil’s advocate here and say what most people do not know is the £2.16 duty per 75cl bottle of wine is hardly an issue. In addition this is flat… so you pay exactly the same for plonk and a DRC. I understand that it is disproportionate for a bottle that is sold for £4… however I suspect that spending on healthcare linked to alcohol is comparable
I am pretty sure most are aware of VAT levels that is the real issue at 20% on the price (including duty) does seem steep if you compare to other European countries (there are ones with higher VAT by the way).
I do see what you mean, of course, but I’m still concerned about the fact that our duty per bottle is so high compared to most other European countries, disproportionately so in my opinion. That said, VAT is a huge issue too, I completely agree.
I honestly wonder how many wine drinkers have any idea about the taxes they pay per bottle of wine…?