Any support for the idea that TWS creates a Twitter feed that is just about product information. By that I mean sales, prices, EP offers, opening times - straightforward facts and figures concerning the wines.
Then the marketing guff (technical term) which as an elderly gentleman I find increasingly irritating could be left for those who want that sort of stuff. E.g. 12 days of Christmas, re-tweets of customer gushing, recipes and on and on.
I like TWS a lot and buy more and more wine from it. Iâm not looking for entertainment just good wine at good prices.
Iâve been annoying the TWS Twitter âteamâ all morning trying to get them to grasp the concept that not all of use want to know which nuts to eat with dâYquem.
IMO marketing people in general and social media marketing people especially just think they know best. Theyâve been on courses and everything.
I think Twitter and other forms of social media both reflect and have helped to shift the way brands engage with their customers. Businesses increasingly want to engage beyond just selling you the product, and that means you will see fluffier content posted from time to time. They wouldnât do it unless it was proven to produce results, and the average follower on Twitter is almost certainly more receptive to that type of content than you both are. That doesnât make it right or wrong, itâs just the way it goes!
Incidentally, todayâs tweet on the â12 Days of Christmasâ is asking followers to suggest the one wine they canât do without at Christmas. Thatâs content that would not be out of place on here. And you can win a Fine Wine selection case. Do we really have a problem with that?
But seriously folks, we get good engagement and ensuing website visits from the sheer variety of tweets we put out there, whether it be a cat or a child sat in a wine box, other peopleâs recommendations, press quotes, recipes, videos, service info, special offers or mailings, #twsrugbyscore, etc., etc. We also gain new members through our various shenanigans.
Other merchants have tried (and generally failed) having more than one social feed - it is something weâve looked at and will doubtless review again but, being the most followed UK wine merchant on Twitter, we feel weâre getting the balance right - if not for everyone, then at least for many.
And @pgconnolly, we do enjoy your many of your Twitter interventions, honest!
Deleted FB and Twitter over a year ago, far too much crap, no regrets.
I still use Instagram as itâs easy to filter out influencers and other nobodies peddling their nonsense. TWS is really good on there, not too little or too much.
Thatâs why I made this abortive attempt to get TWS to see sense. A simple set of Tweets when there is something to report, not just froth to whip up enthusiasm. Thereâs room for both, I believe, but TWS does not agree.
In all reality, simple information is what websites and emails are for nowadays⌠I certainly head to a company website / facebook to find out opening times etc
Twitter, Instagram etc are more marketing tools aimed at expanding a brand or encouraging loyalty. As @Ewan said, they gain new members through the âshenanigansâ so it has to be a good thing for us all
Having said that, we are members so we are loyal (as we are tied inâŚin a nice way)
There is always the âun-followâ button or âdelete appâ
(coming from someone who tries to invent novel content for a rugby clubâs social media whilst maintaining a sensible approach via website and facebook!)
Agree thatâs what most do with Twitter and Instagram. But thatâs not to say that all need to be the same. Iâd like to see TWS be (slightly) different.
Some companies have a number of Twitter feeds dedicated to specific product ranges. TWS could accept that not all its members are the same and have a Twitter feed for - dare I say it - the older generation who know what they like to drink and are not looking for a social experience. Simple information - new En Primeur offers, bin end sales, new vignerons added to the roster - that sort of thing. All this could still be included in the main feed if theyâre worried members might lose out, but for miserable old gits like me it would be a welcome filter.
Un-follow is not really an option, I want to know what the TWS is up to. What I donât want are all the (slightly bogus) attempts at bonhomie.
W.r.t. to rugby club content. If you donât do this already: 1) shamelessly steal ideas from other clubs and 2) every time youâre at the club do not leave without 2 ideas from other members.
Over the Christmas period compile a list of âOn this dayâ to have up your sleeve for the future postings. What are old boys and girls up to - another list for âwhere are they nowâ items. For the price of a pint and as a rugby fan for over 50 years Iâd be happy to brainstorm ideas with you
multiple twitter feeds are confusing for the vast majority and annoying for many too - from the âback-officeââ they are another level of complexity when you come to plan
It also comes down to what you want as âsimple infoâ is not necessarily what someone else will wantâŚwhere do you stop; TWS red Bordeaux 2013, TWS SA Chenin Blanc, TWS Barolo EP ?
Thanks for the comments on Rugby SM. I learnt at a very early age, plagiarism isnât a great way to go if you want to engage / involve - people have always seen what you have {cough} âborrowedâ. Getting ideas is great (and some people do have that right mind-set) but not always easy to translate an idea to a cross-platform post
Having run marketing (inc SM) for last business I was employed by, i picked up some very handy hints from my marketing mentor. My prep consists of a s/sheet (who doesnât love a spreadsheet!) with all the platforms and the season - they have defined post at certain times and then the rest is infill âŚworks well
How so confusing? We all have multiple twitter feeds from different sources, how would it be confusing to have something called TWS Social and, say, TWS Stop Press. Especially if everything was in the TWS Social feed anyway so if you only want one choose that one. I think youâre underestimating the abilities of we TWS twitter users!
There are so few TWS simple info tweets that there is absolutely no need to worry about different peopleâs interests. Just took a quick look at the past 20 TWS tweets, TBH thereâs not one Iâd miss. They are all feel good fluff (albeit some are at least charitable). The only ones that just give âSimple Informationâ are one that tell us stuff we already know - TWS does half bottles and magnums and TWS does non-wine gifts.
So not convinced by your objections
WRT to marketing, I think you must be in a tiny minority if you do not think other peopleâs ideas are worth emulating. Respect. I was more of a journalist/corp comms type and was not smart enough to rely on my own fertile imagination.
Rugby team is Bridgend (Ravens) - Iâm not sold on the Ravens tag. When we were unbeaten at home for 2 1/2 seasons and providing 4 Welsh internationals into a pretty good team we were simply Bridgend.
I really enjoy TWS social media including twitter Instagram and facebook. I think the content is brilliant and believe there is something for everyone. I also think having more than 1 twitter feed would be confusing to some and just down right boring if it were just there as a fact giving exercise. As previously mentioned, thatâs what the website is for.
Understand your pov - but as with most marketing, I donât think its that clear-cut
âEmulatingâ - is that copying or outdoing ?! ;). To get ideas form others is greatâŚbut simply copying ? Iâm sure you are being modest on your own ability - but there is. a big difference between the two disciplines of comms and marketing
Ravens - not sure why we have adopted this American fascination of ancillary names ! Nâton Saints hereâŚ
And a merry Christmas to you too (I could remember the Merry Christmas part from having had a manufacturing site on Anglesey many years agoâŚI had to google the "and a happy new year bit!)
I know Iâm in a minority here but all youâd have to do is not follow the TWS lite feed. Just do what you do now. Everything would remain in the traditional TWS Twitter feed, just for me (and it seems only me ) there would be the option of seeing news alone. When you follow as many wine merchants as I do not having to wade through vegan recipes and the like would be a step in the right direction.
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