Please do share your favourite examples of producers (food, wine, whatever) trying to make the most of their message, often in trying circumstances.
This was inspired when I was doing some research and came across this lovely (and amusing) final paragraph on a page describing different kinds of truffles - something you’d think would be easy to promote:
"Unfortunately it cannot be proved that truffles have an aphrodisiac effect nor have they been recognised as possessing medicinal properties.
Nevertheless, the enjoyment of the truffle is healthy from two points of view: first, the pleasure of living is one of the most important preconditions for health. Secondly, truffles are very nourishing. They consist of almost 73% of water and a high content of proteins and minerals like potassium, calcium and magnesium, etc."
There you go! So:
“Eat truffles, they’re basically water and do nothing for, or to, you”