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#62

Thanks. I’d imagined it would be far more than that.


#63

That’s a amazingly low figure for the size of business. I worked for a company with a wine turnover of a few million pounds and we used far more for far less return.


#64

Through 10 years of being proactive in our approach, rather than wholly reactive as we used to be, we have discovered that less is more, both at press tastings (70-80 wines compared to our competitors 150-200) and via press releases (every 6 to 8 weeks, rather than 2-4). There is a finite number of quality writers with whom we have an excellent relationship, and they have a finite amount of time. They appreciate our approach, and I firmly believe we get more than our fair share of coverage because of that.