Part of the reason I bought the Marquis de Terme is I was going to be running the 2018 Marathon Du Medoc and the Chateau was hosting the social events around the race there. We went to the recovery walk the day after from the chateau ending back for a meal and a party. Tables had assorted bottles but the interesting touch was when empty you could go to a wine barrel and refill the empty bottle. I think it was the 2014 vintage, anyway it tasted great.
My brother-in-law was there as well and being an account he explained it probably cost them very little as it had not left the property from a tax perspective. Also the Marathon is set up as a charity so additional avenues for cost offsetting.
Good memories and good company can certainly change your view of a vintage which I think will definitely do with this one.
My wife nearly throw all the toys out the pram in the 33C heat of the race and we rested against the wall of Chateau Tronquoy-Lalande where she eventually rallied to complete the race. Got a 2013 of this chateau but it’s price to quality did not cut it but the memories it brings back are priceless.