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More on ‘pay to play’

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Thanks for the share, very interesting. I saw the original Twitter comment and lots of reaction, but this goes deeper. Must be a lot of it about, I suppose.

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Fascinating and very worrying development. I’m not surprised this is where things are going. It does add more value/importance to private reviews on sites like CellarTracker.

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In the past I’ve flagged up the idea that some, and I hasten to add some CT reviews of wines are perhaps not as independent as they appear at first pass - it is, after all, a platform open to all - as I recognised the names of a couple of merchants effectively reviewing their own wines. It didn’t garner a very appreciative reaction, as you might imagine. And I’m not really into it for policing something on others behalf.

It is perhaps a sad indictment of the world we live in, but safe to say, it’s always worth having a small dose of scepticism to hand when dealing with anything that involves merchantable products.

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Completely agree! Always need to consider how much you are influenced in a purchasing decision. I’ve no doubt that paying to play goes across many industries and many publications, it’s a real shame but also understand everyone needs to make a living.

CT reviews are interesting, never really considered the impact of producers reviewing their own wines.

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Another reason for TWS to reinstate the consolidated member reviews page.

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The real question is: are there any people on this forum who are being paid to post positive tasting notes on The Wine Society’s Community pages? Declare your interests now!

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Where do i sign up? Sounds like an excellent side hustle

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There are one or two here who mention Yellow Tail quite frequently.

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Is Yellow Tail really wine?

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that must have really boosted Yellow Tail sales

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Hahaha! Well reviewing my comments on here I don’t somehow think I’d pass the entrance exam as a ‘TWS Influencer’.

For my money, being paid (in kind or otherwise) to influence others is the lowest form of etc!
Sadly, they appear to be a numerous as flies on a dung heap!

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Just what a paid Influencer would say. It’s all about “authenticity” in this social media age we live in.

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I do hold my hand up and occasionally mention some positive stuff from Asda but I’m pretty sure most people know I have a vested interest. Hopefully my comments come across as OK.
No one has pulled me up on it… Yet!

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@Herbster’s mum is an influencer :scream: :scream:

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Puts a different take on the advert now :joy::joy:

image

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On the broad topic, I just had a marketing email for an “exclusive wine” from one of the big sites with the dreaded comment “Famous Italian wine critic Luca Maroni has awarded it 99/99 points”.

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Agree with a lot of this, in particular scores; I see little value in them because it is trying to make factual something very subjective and personal; I guess scores need to be read in context.

Jen Dunnock’s response here:

I don’t subscribe to his site, but he seems legit.

Edit: ethical guidelines his website

Dunno either