I suppose my thoughts are that I’d guess that the physical literature I receive annually must cost about 20 quid a year including postage… which is quite a lot.
I’ve got to stress that I love the society and can’t remember the amount of times that I’ve recommended it to friends.
Lets say the theoretical cost is 20 pounds a year, then I would happily swap the physical brochures for digital copies (I actually often print off the PDFs when making notes and selections) especially if I was incentivised to do so (for the good of all members).
Two ideas I think would work in this hypothetical example:
- A 10 pound voucher per year for not receiving 20 pounds of mailings (allowing collective savings to be expressed in lower prices).
- A better idea I think would be allow me to gift membership to someone per year. At the moment this effectively costs 20 quid.
These are obviously just examples and I’m sure others can be far more creative. The latter of these two options particularly appeals as it would allow me to share membership in this great club. And surely, the more members we have = the more wine we buy as a group = better discounts… and saves a few forests.
Just some thoughts as I say