Back in the early 1990’s, Oddbins did a small range of Malt Whisky.
My favourite was a Springbank bottling which was utterly gorgeous.
The last time that I purchased it, was only about £17/ bottle, I purchased 2.
I drank one over a couple of years, inexplicably forgot about the remaining bottle.
About 10 years ago I inquired at a well known Whisky Emporium at its possible value.
I was offered around £250!!
The Society has all sorts of contacts, it used to do a legendary Early Landed Cognac which can cause some members to go all misty eyed at its passing. Inquiries for its reinstatement seem to fall on deaf ears. Reasons that I remember given was it went to the “Trade!!” We can sort that out with numbered (laser etched bottles) and severe allocations. CAN DO, should be the mantra!
As a Society, we get concerned about the age demographic of the membership but do “little” to be attractive, exclusive or noteworthy for the “New Generation!!” And we moan and wring our hands as to why the New Generation do not know about us let alone want to JOIN.
They like “BLING” and a small range of limited edition spirits like Malt Whisky, Cognac, Armagnac, Rum and maybe a Marc from a very famous Wine Producer might be a good way of producing alcoholic bling and great publicity and new members as a by product.
Yes, a long term project, certainly not easy but there MUST be casks out there that we could snaffle up, either at auction, from members or from contacts.
We do stuff the same way. year on year. No harm in that. If it ain’t broke…!
We need to do things that bring us to the attention of some who are currently not members but by dint of this sort of project, just might be!
A Wine Society Limited Edition Bottle should have a cachet, an aspiration and a premium.
This is probably “Blue Sky” thinking for an organisation that is over 100 years old.
No harm in grasping the nettle and taking on a bit of risk?!
Surely that is what happened in 1874 or when we started doing En Primeur.
Who wouldn’t want to be the Chairman that instigated and approved this sort of idea?
Heck, who as a buyer would not want to be the person who was responsible for such a ground breaking range?
Aspirational, a word used so often these days.
The WS could produce our own version or brand of aspirational that could set hearts a flutter.
All we require is desire and vision!!
Thoughts and maybe feedback?