Don’t get me wrong: the Wine Society web site is great. It has an attractive, easy to use format, and buying wine from it is very straightforward. But one thing really bugs me. When you search for a favourite wine that happens now to be out of stock, you get a blank ‘not found’ return as if you are an idiot to think such a wine ever existed.
Wouldn’t it be great if the search acknowledged this to be a wine the Society used to have. It could report when it was last in stock - and whether it might be in stock again one day. And then - imagine! - if it comes back into stock you could receive an alert. There are some wines I would instantly buy cases of if knew they had returned.
If a bit of Artificial Intelligence was applied to the website the Society could even notice my favourites from my buying habits, and let me know, unprompted, when they had returned to the list.
Am I alone in seeing this as the #1 missing feature of the site?