My wife and I used to drink wine every evening, so £8 a bottle was all we could afford. We enjoyed the dulling effect of the alcohol; but not the dull wine.
Then we had a thought that changed our (wine) lives: wouldn’t it save our livers and enhance our palates if we halved the frequency and doubled the spend?
So for ten years or so we have only drunk wine at the weekend - but at a typical bottle price of £15. Suddenly we discovered proper wine. And because this is the average spend, our Society orders will include wines at £10 and £20. I guess that was the other life changing thought: if we had a monthly wine budget, rather than looking at wine bottle by bottle, we could afford to try some more serious wine - as long as it was counterbalanced by either abstinence or a tasty but cheap Beaujolais Village.
I’m intrigued to know how others budget - or rationalise - their wine spend?