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Help me with your suggestions of Wine Stars of Tomorrow


What are the wines and varieties that will come into prominence in the 2020s?

I have been asked to give a tasting of Stars of Tomorrow, what will be in fashion in the next decade.

Help me out here –

I’m thinking Carignan and Tempranillo for reds an Picpoul De Pinet and Gruner Veltliner for whites (although Picpoul is gaining a lote of attention now)…

I need more - varieties and/or wines

What do you think we will be drinking in the 2020s?

(If you are a new drinker, you may not yet realise there are fashions in wine, but…

  • In the 1970s we drank Mateus Rose, Blue Nun, Lutomer Riesling, and Hirondelle.

  • In the 80s we began to discover Australian wines, raced to be first to drink Beaujolais Nouveau, and were told the French adored Piat d’Or.

  • In the ‘90s big branded California wines like Gallo, Barefoot and Blossom Hill crashed into the supermarkets. We also found we loved New Zealand Sauvignon Blanc.

  • In the Naughties the 2005 movie Sideways put New World Pinot Noir in hipsters’ glasses, and the hitherto almost extinct Viognier variety was suddenly everywhere.

  • In the current decade Prosecco sales hit the roof, and Argentinean Malbec appeared on every wine list


Do you mean ‘what we [participants here] will be drinking’ or the wines that will be in fashion, like Prosecco and Malbec? (I do drink Malbec but I liked Cahors before Argentina came into fashion. I wouldn’t touch Prosecco, and I don’t think I have ever had Blossom Hill although I will admit to Lutomer Riesling.)

‘We’ will be carrying on the search for the new Bordeaux/Burgundy/Rhone substitutes as prices continue to rise, and hoping that Alsace remains below the radar. Those now drinking prosecco will have gone over to supermarket own brands (as in other commodities) and something else (coffee? orange juice?) will have become the drink where people look for fashionable varietals.

Possibly still ‘fair’ trade/biodynamic/etc.: in the next 10 years, but these will also fall away as those fashions change.


These things often seem to me to be driven by a couple of factors depending on the market targeted. Firstly, the search for new areas of value (and therefore profit for retailers) and secondly, regions where there are increases in investment to drive up quality.

I think some of the Languedoc appellations may see a resurgence (Fitou, Minervois, Faugeres, etc.) - the mass market stuff was often seen as “rustic”, but there is real quality there to be rediscovered.

In terms of geographies opening up, perhaps something like Uruguayan Tannat? Most consumers are aware of Argentinian and Chilean wine, but Uruguay, Brazil and other South American countries may be interesting as a source of value?

Also, countries like Hungary, Slovenia, Georgia and Greece are not widely visible, at least at the supermarket end of wine retailers.


Hear hear, although The Wine Society has long been the UK’s champion of this region - so much so that the International Wine Challenge absorbed the Alsace Specialist Merchant Trophy into the Regional France Trophy because no one bothered to enter for Alsace any more (except us - we won it 8 years on the trot!). So you’re in the right place :slightly_smiling_face:


I’d probably include a natural wine in there (I don’t think that’s a phase that’s losing popularity any time soon!), and I agree with gruner and picpoul.

Maybe an English wine too seeing as the industry is doing so well? :smiley:

Agree with @Alchemist too re: Hungary/Greece! :+1:


I meant the second, but I welcome any suggestions.

I need to pick 8-9 wines, red and white, that will interest and hopefully please members of a wine club.


I would also go Greece, which is really up and coming with fantastic quality. If I had to say varieties… Assyrtiko and Xinomavro are the more obvious ones.


I think Godello will become a big thing, if it can be grown in enough quantity.

Portuguese wines, both red and white, still have some way to go.

I also think cava will have a big revival as Prosecco loses its appeal (fairly soon with any luck).


I hope English fizz will continue to go from strength to strength. Similarly, I hope some of the amazing Cremants out there will reach more people (can’t see why not, with the right sort of marketing).
Definitely Grüner Veltliner, for white - but also Zweigelt for red. It can be such a fab wine when made well.
Personally, I also hope less known regions can come to the fore to have a share of the limelight - so wines from the Jura and Savoie, and gems such as Teroldego and Lagrein from the Dolomites.
I suspect we’ll all be drinking more Nero D’Avola and Nerello Mascalese in the coming years too.


As to newest source of classic grapes. Chilean Pinot Noir and South Africa Syrah. German Pinot too. All seem on the up to me and cooler climate seems the way.


You have to look at what is being planted in big numbers in anticipation of a move to another grape, Pinot Noir is already being “found” again in various countries and planted more and more in high altitude places like South America, Carignan definitely si on theup as is a resurgence in straight Grenache from newly found old vines.
Pinot Gris in the new world is blossoming , Carmenere maybe, but it is a one country grape at the moment.
Viognier has been touted as the new white wine to watch for years but little has changed, Rose as a genre is already big and will grow more as it has a big appeal to women.
As a country Chile is the big mover at the moment so they will increasingly influence what is drunk and their grape range is constantly expanding.
Readers on here may well be buying more wines from EasternEurope and othe places like Greece and the other South American countries but they are not going to influence the mainstream drinking habits yet and are very fragmented regards grapes grown.

I put my money, fool, on a Chardonnay revival and Reisling at last making some headway in white wine as well as they above, bubbly from everywhere will continue to be big business.

I believe that Peter is asking what will be the trend in wines for the general market not which niche grape captures the imagination of the WS members.


I also think Greece and Portugese wines will become more popular and like @Alchemist said

Possibly also we may start to see more dry Furmint hitting the supermarket shelves as it is becoming much more popular.


Did anyone say Mencia yet?

Also the v’s:

Verdicchio & Vermentino


Can I add another V…? Verdejo is one of my favourite Spanish whites! :grinning:


Newer, more northern/high elevation Crus from the southern rhone. Set to profit from global warming as Syrah goes jammy in the heat on the plains and tastes switch away from 15.5/16% blockbusters. Vinsobres already has a couple of very classy top cuvees that command high prices on the secondary market and good vintages from some Ventoux producers are starting to do the same. Cairanne is becoming firmly embedded on the more expensive shelves in the supermarket as well. Given the prevailing conditions the '17 EP canpaign may be a breakthrough moment I think.


I plead guilty to the 70’s vogue, especially explaining the swallow thing to young females who hadn’t been to grammar school,
Now and say the next decade, I’m not bothered if I only tackle wines below the Rhone divide with the odd bottle from Sicily.
I will make one prediction that Negrette will make great inroads with the odd spice lovers, me and I forget the other persons name.

By the way the managers of six Majestics claimed not to have heard of Negrette or Fronton !!

Now, what was the question !!!


Fitou , Minervois and Faugeres !!! Amen to that prile…


This is tough because the stars of tomorrow are probably already on the up among the more engaged wine drinker. I’d second your Picpoul, add Albarino suggest that Muscadet is coming back as well. As far as less mainstream varieties, bearing in mind the £ and squeeze on incomes, I’ll go with Grillo, Carricante, Irsai Oliver and Czercegi Fuszeres (sp?). I’ve a suspicion that aromatics and off-drys are going to go well. I’ll add the shamefully neglected Vouvray and Pinot Gris. As you may have guessed I think the “new” wines will be white and not dry. They may be the natural next step for the prosecco generation.
On the red side, I think the next big things will be fresh and DYA. I don’t think the next gen want to wait too long. As a side note, given how well Apothic Red has done, perhaps Mavrodaphne of Paros will have its moment? Oh, and sparkling Shiraz. You read it here first!


Hopefully there will be a trend towards red table wines from Portugal, everyone thinks of Port when thinking of Portuguese wines, however their table wines are very very good. Think there might also be a trend toward eastern European wines a bit more from Hungary, Bulgaria, Romania etc.


That was my first thought - so if Galician wines were gaining attention a few years ago, they should be about to hit the mass market. And there’s some evidence of that - there’s a rather nice Godello in Aldi at the moment, and you can get Albarino in most supermarkets - a choice of in Sainsburys at least.

But the examples given by @PeterM in the OP suggest a market that is detached from “engaged” wine drinkers. With the possible exception of Pinot Noir in the US (and that’s a fairly local phenomenon) all the others have lived in their own bubble - I don’t recall wine enthusiasts going wild for Prosecco of White Zin prior to them becoming the default choice of the masses. Which makes predicting the next big thing a bit of a mugs game - it’ll probably be down to marketing people, dilly dilly*. FWIW a good short article on the marketing for Piat D’Or.

Speculating where the intermediate wine drinker, between mass market and avid collector, might go is more interesting. Burgundy is pricing itself out, but the appetite for lighter aromatic reds is growing - evidenced by increased demand for the Bojo crus. More Blauer Zweigelt? Loire Cab Francs? Eastern European Pinot?

And again pricing pressures may make the better wines of Italy and Spain more attractive. Could Mount Etna Nerello’s follow Gallicia’s Mencia into our Bars?

  • For the record I want to brick my TV every time I hear that