Happy Mother’s Day! So what do mums actually drink? #wineandprejudice
By Marjorie Cropp, Cellar Showroom Assistant
I came across a book called Why Mummy Drinks by Gill Sims and OMG, I laughed so hard.
In a nutshell, it is the story of a mum of two ‘precious moppets’ as she calls them, working part-time and having to deal with everything life throws at her, from running the household to keeping her children alive and fed, without forgetting the lovely husband who thinks that cooking lasagne is a quick and easy meal to put together (FYI: IT IS NOT).
In order to avoid becoming totally insane, she finds comfort in having a glass or two of wine in the evening – something which I can totally relate to, as can many other mums, I’m sure. I admit it, my ultimate evening target is that the kids are tucked into bed (after bath, stories, a song, goodnight kiss, attempting to go downstairs, chasing away monsters, another song, and a final kiss) so I can finally put my feet up with a lovely glass of red. Bliss!
However, I think that it is somehow a bit too easy to keep us mums only in that category, i.e drinking in order to forget about our horrendously busy day and the worries of everyday life. Indeed, some, if not many of us, actually enjoy wine for more than just its anaesthetic purpose.
Isn’t there too easy a prejudice in the idea that mums don’t know anything about wine, and down it without any appreciation? Of course, not all of us are experts either, but I think that we can be so much more than the stereotypical portrayal of ‘Can I have a glass house white please? Oh no! Let’s go crazy, I’ll have a white zinfandel!’
Furthermore, we mums represent an important market that I believe is forgotten if not disregarded except pretty conveniently around Mother’s Day when we suddenly become a sales target. Unfortunately, supermarket advertisements go down the rather obnoxious route and assume that all we want is sparkling pinot grigio blush and a cuddly bear. Isn’t that too narrow-minded a view for 2018?
Just like men and women who don’t have kids, we all have varied palates. So yes, some mums will love a Prosecco or a white zin. But some will also like an elegant white Burgundy and a powerful yet sophisticated Brunello di Montalcino. It’s all a matter of tastes, budget and interest in learning more about this fascinating product.
Putting us in a box? Not such a good idea if you ask me. Let’s put an end to the prejudice and open our minds a bit more.
#wineandprejudice #mumslovewine #notonlypinotgrigio
Happy Mother’s Day!