Hi all, I work with the tastings team in terms of marketing; helping to produce the brochure, briefing emails etc. I’m sorry to hear that many of you are missing out on these tastings and am more than happy to give some more info on how we are currently targeting these.
We currently do target the printed brochure and all emails based on location, based on distance from the venue (this is for non-London and Stevenage tastings, which we base on given tasting themes). For print we are a little bit tighter than we are for emails, but generally the basis is that for people who haven’t attended tastings before it is a tight distance from the venue, while for regular attendees we allow for a longer journey.
We are currently planning on meeting to look at our targeting of tastings emails specifically and the brochure as well in January to see how we might improve. I hope we can do as don’t like to hear that people are missing out and being disappointed.