Many of you will have seen recent debates sparked by some Fine Wine emails (see Chave and Vina Pedrosa) where a wine has sold out rather quickly, resulting in disappointment and some questions about who receives which email and why. We’ve also had a suggestion that a solution could be to post about these offers here on The Community.
I’ve explained a bit about how we currently select email audiences, and the reasons why we can’t email everyone about every offer etc so I won’t repeat that here (if you have any questions, feel free to DM me.)
We are listening to your views, but the issue is not a simple one, and there are various factors to consider to ensure we are being as fair as we can to all members while also managing expectations as best we can.
Either way, the increased transparency between members thanks to this Community (something most companies don’t actively offer and encourage among their customers) is an utterly wonderful thing, but has brought some of these issues to light more strongly so we’re working hard in-house to come up with solutions.
One thing a few of you have requested is an option to opt-in to receiving all Fine Wine emails. While we debate various options/solutions, I did just want to see how widely this opinion is shared, so I’d be grateful if you could answer the poll below:
- I would be interested in being able to receive ALL Fine Wine emails**
- I am happy with the number of emails I currently receive
** Please note - as well as being hypothetical at this stage - this option would also never 100% guarantee you definitely get every single Fine Wine email. There will still be occasions - when demand massively exceeds supply - when we might send the emails gradually, and stop the send once the wine sells out (a common practise for companies) to avoid emailing thousands of people about an already sold-out wine.
That’s enough from me for now, but thank you so much for your patience while we continue to discuss the best way forward.