Yes, that times are changing.
“The obsession is to relaunch sales,” it said, adding that traditional advertising was being replaced by social media and influencers. In Burgundy, the other leading French region, a similar picture has emerged. Maison Albert Bichot, a leading house since 1831, has appointed a digital marketing manager, Lucas Przybyla. He said that influencers used “their feelings rather than their knowledge, contrary to professionals. That is precisely what pleases their audience. It doesn’t matter if they think they have detected an aroma of peach rather than apricot in their glass.”
Those who are fans of Georgie (of which I know there are lots on here) otherwise known as winingawaytheweekend, might have seen that she has been featured in The Telegraph today. Well deserved too.