Having read some of the discussions on the Wine Society Survey thread I was struck by the various posts that mentioned ‘quality ‘. I’m interested in what other people think the term means.
One point made - and this is a frequent assertion - is that price and quality are unrelated because a the more expensive wine is less appealing to a given consumer. If you like this is the ‘quality means exactly what my preference is, nothing more, nothing less’ argument. This is then extended to the assertion that there is no such thing as quality because we don’t all prefer the same wines.
I do not buy this argument and I do believe there is an inherent character of a wine (don’t confuse that with value for money) that I would term quality. It has something to do with balance of all the components but isn’t just that alone - but involves a certain amount of understanding the intended style. If the consumer has a low involvement (the ‘I’m to busy to bother thinking about it’ ones) it is a fairly meaningless concept. But since many here are more engaged than that I hope that others share some of these views. But maybe I am mistaken?
One other observation. If quality isn’t a valid parameter then why should anyone bother with buyers (other than those who can drive down the price best)?