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Do labels sell wine?

Yes, this was discussed a couple of years ago.

Interesting concept, I think.


Sorry searched for it but couldn’t find anything on forum.

No worries, I think this is worth reviving.

I think that if one has just shelled out a decent dod of cash for a bottle, then a good bottle and a well designed label printed on quality paper should be a given to encourage sales.
This Jaboulet label says it all, if you know something about the location of the vineyard.
Ms Frey has brought the labels up to date, reflecting her ownership and the times. :+1: :dragon: