Just noticed a topic over on Decanter around the preferences for Chinese wine consumers:
In the survey they mentioned in the article it states that the preferences is towards slightly sweeter wines with lower tannins. With female consumers being tolerant to slightly higher sweetness with male consumers slightly happier with more tannins.
My observation - this is pretty much how everyone starts out when they get into wine
Just thinking back to when I first tried a few wines, I went down the slightly sweeter wines and those with lower tannins before my tastes moved more towards dry wines and happy with higher levels of tannin.
It will be interesting to see how this trend shifts over time as I have a feeling that wines will be tailored to the sweeter end initially then the market will probably mature into drier styles of wines. Thinking about the popularity of Liebfraumilch/Blue nun/Black Tower/Asti Spumante back in the 80s vs now, although I think the Chinese market taste might mature slightly quicker than in the UK.
I have tried a few Chinese wines, only a couple though, I found my initial taste of some a year or two back to be a bit rough and not quite there (think cheap rustic south of France table wine). The more recent Chinese wine was an improvement but I would still peg it at the same sort of level as a well made under £7 wine with the actual price being much higher.
I see that they are also many very high end Chinese wines which I guess the market over there currently supports - thinking about Penfolds wines in Australia, although the bubble with burst soon I think. I have no issue with Chinese wines, the quality is improving quite rapidly considering most old world wine regions have had many hundreds of years of development and knowledge of exactly what works on a commercial basis.
Interesting to see what everyone else thinks about the article/thoughts about Chinese wine etc.