Maybe its me or maybe its Christmas coming up, I seem to notice more celebrities endorsing various drinks.
This year Conor Mc Gregor launched his Proper 12 Whiskey. Currently it’s only available within the Irish and US markets but is set to become more widely available from early next year. I can imagine it will become the “whiskey” of choice at any of the big MMA fights going forward, and in the Dublin 12 area from where he is from.
We’ve also seen David Beckham’s Single Malt Whiskybeing promoted and helped along by a Guy Ritchie directed advert set in the Scottish Highlands and marketed at people who “didn’t think they liked whisky”.
Jude Law has shot a promotional advert for Johnny Walker and even Justin Timberlake has launched his very own Tequila. There’s literally a plethora of celebrity endorsed drinks out there.
This one I found particularly interesting as it was promoting wine:
It’s also promoting a lower alcohol and calorie wine and what better person to endorse it than a slim beautiful beauty blogger.
This is Pippa O’ Connor who is huge in Ireland for her fashion pop ups and "clinics!. She is the sister of well known showjumper Kian O’ Connor and I came across this on her Instagram a few days ago.
What are peoples thoughts on celebrity endorsed drinks? Especially wine? I’m not sure I’ve seen too many endorsements of wine in the past.
Would the fact that Conor Mc Gregor has produced a Whisky make you go and buy it? Or would you be more inclined to purchase George Clooney’s Tequila, (Which he reportedly sold for $1bn recently). He is more sophisticated after all.
Or are you firmly in the “no way” camp?
I’m genuinely interested to hear whether celebrity endorsed drinks push you towards purchasing them over others??