Few days go by without another article about how ‘hipsters’ have transformed or revived some previously-unfashionable habit - whether it is in clothing, eating breakfast cereal or possibly a hair-style (I am still waiting for the re-introduction of the comb-over).
I was very happy to see that sherry sales have apparently seen an increase recently, but I can’t believe it is just down to those who would call themselves ‘hipsters’. Just because I drink craft beer and flat whites doesn’t make me a ‘hipster’ (oh, and maybe also because I’m a tad too old for the moniker).
Can’t we just celebrate the fact that younger people are discovering wines of great quality rather than attributing it to a single marketing trend?
Have you seen more sherry “out there in the wild”? Has it tempted you into buying some to have at home as well?