Well, not really because these are produced according to whatever algorithm TWS have designed. And they are centred on offers - I liked to see an extra opt-in that’s member-activated for certain things that I’d like to hear about, not just for offers.
I assume because I often buy Musar and other Lebanese wines I’m on that list (had an email for the last 3 vintages).
That’s the assumption, not sure exactly how it works and people have raised this before. But in any case, perhaps I don’t buy Musar but I’d like to start, so it would be great to have a way to opt into that rather thatn rely on the community flagging the wine or some other random way.
I also assume most of these lists are quite big so you cant email every member on them at once, it would clog the system and probably trigger anti spam measures along their path.
For the offers, I understand the idea is that the emails are staggered so members’ services are not innundated with angry members who get the email after all stock has gone. That makes sense. An opt-in system based on more specific criteria shouldn’t cause the same problem, as it is an automated notification, not a targetted offer.
And if that may cause a problem with a sought-after wine, it sould be fairly easy to exempt that from the notification system, and perhaps channel those subscribers into an offer instead (or just make it clear that this wine can’t be subscribed to, for instance).