A topic dear to my heart… Where even to begin? My thoughts gravitate towards restaurants that understand wine and care about wine. Living in London, this isn’t difficult - there are hundreds. However, few restaurants show restraint on the mark-ups. Markups of anywhere between 100 and 400% are standard. This is because that’s where they make their margins, when the costs are sky-high in every other cost category, especially rent and business rates. But there are a few restaurants that are really reasonable when it comes to wine prices (presumably because they have a lower cost base in some other area). Andrew Edmunds in Soho is a beautiful restaurant with an eclectic, inspired wine list with prices that are rarely above twice the retail price:
So eating there creates the following wonderful, first world dilemma: do I drink a really great wine I otherwise wouldn’t be able to afford in a restaurant, or do I drink at the quality level I’d normally drink in a restaurant, but have two bottles instead?!
Top problem to have.